Launch Day: A new era for private WordPress Plugin & Theme management

If you build WordPress plugins or themes for clients or internal use, you’ve probably faced this question:

How do I keep everything updated without relying on the official repository?

Manually uploading zip files? Custom update checkers? Git-based hacks?  
These work… until they don’t.

Today, we’re launching wp-content.io, a modern, developer-focused solution to manage private plugin and theme deployments securely, at scale, and without friction.

WordPress deserves better tooling

WordPress has grown up. It powers millions of professional websites and is now used by serious developers building serious things. But if you look at how we manage custom plugins and themes, it’s still surprisingly fragile.

There’s no built-in support for external sources.  
No official registry-like system.  
No simple way to handle updates without reinventing the wheel.

With wp-content.io, we want to fix that and bring modern tooling to the WordPress ecosystem.

A simple idea with big impact

We’re not trying to replace the plugin directory.  We’re building the missing layer for developers who work outside of it.

wp-content.io lets you:

• Connect your site to private repositories  
• Deploy updates with a simple upload or via CLI  
• Manage your code the way you want, without adding logic inside your plugins  
• Use your own registry, or ours it’s up to you  

Whether you’re a freelancer maintaining client projects, or an agency working on internal tools, wp-content.io gives you a cleaner, safer, and more scalable workflow.

Built for WordPress professionals

This project was born out of real agency pain. We were building plugins, deploying updates manually, fixing the same bugs on multiple installs and wasting time. We didn’t want a bloated dashboard. We wanted something that felt like a package manager: transparent, fast, predictable.

So we made one but for WordPress.

Our goal is simple:  
Make it effortless to maintain your own WordPress ecosystem.